Name That Trauma:: Auto on a Porcelain Doll PSA

Hi,

I’d like to let you guys know about a weird PSA from the early to mid 90s (perhaps made in the 80s, since these things often have an odd shelf life) which aired in upstate NY.

Now, I’d like to preface by saying that I’ve not seen this myself but I’m hell-bent on tracking this down based on the anecdotes I’ve heard. I was wondering if you or your readerbase might be of assistance?

Here’s a description from someone who has seen the ad, Reddit user Necrosynthetic:

“When I was about 6 or 7, there used to be a lupus PSA I’d see usually early in the morning around 6. I’d see it before jack Hannah’s animal adventures came on and it always creeped me out. It would be this very rusty wall in the background of a room in what seemed like an abandoned factory and a woman in a doll dress with an oversized babydoll head, and she was on a swing kind if half swinging in the foreground. The movements of the woman were twitchy sort of like the ghosts in the house on haunted hill remake which came out years later. Her mask was all cracked and aged like a doll left to the elements. Then her arms start flailing around and wrapping around the mask. And then she slumps over in the swing lifeless at the end. I to this day don’t know wtf this has to do with lupus at all. I don’t remember any of what was said during the PSA because I was too scared to pay attention. But I remember there being something about lupus at the end. Maybe it was about lupus and pregnancy? Now I’m in my 30s and I love horror movies and I’ve been trying to find this forever to show my wife and other people but I’ve never been able to find it anywhere. I know it wasn’t a dream either because I saw this EVERY Saturday morning for about a year and then once in a while until I was about 8 or 9. SOMEONE has to remember this besides me. If someone has a link to what I’m talking about please please please let me know”

I’m a massive fan of obscure PSAs, the creepier the better, and tracking down oddities is a hobby of mine. This one, however, seems highly elusive despite being right up my nightmare-fuelled alley. I hope this is of interest!

Thanks,
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lottie_of_millhaven
lottie_of_millhaven (@lottie_of_millhaven)
5 months ago

I can’t help you with this, but…man, this sounds soooo familiar! I too grew up Upstate, so we probably had the same Saturday morning trauma.

Was there a fire in the room as well? I really hope that someone figures this one out!

Sebastian99
Sebastian99 (@sebastian99)
5 months ago

This definitely sounds like a spooky PSA, but sadly one that’s unfamiliar to me. What IS kind of familiar is the set of images used above. What are they from?

Treecat
Treecat (@treecat)
5 months ago

Sebastian99, those are from “The Dark Half.”