Traumafessions :: Reader Maxson M. on Goldfrapp’s “Number 1”

I know have written in about anthropomorphic dogs and music videos before, but this video I recently saw combines both of those fears. This, like the Manson video, is a current traumafession and it is for the extremely disturbing video for Goldfrapp’s “Number 1.”

I am a huge Goldfrapp fan, and I love the whole “Supernature” album, especially the tracks “Ooh La La” and “Number 1.” One day, I decided to go on Goldfrapp’s website and watch both of these videos. “Ooh La La” was harmless, but then came the video for “Number 1.”

I clicked on the video and a dog in a green nurses dress popped up on screen. The video was of a plastic surgery clinic were all the nurses and patients have dog heads and human bodies. I cannot even begin to describe the horror, so everyone will just have to watch the video themselves.

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12 years ago

Goldfrapp established that whole human/doggie hybrid motif one album earlier with “Black Cherry” and the trippy video for “Strict Machine” –

but “Number One” just raises it to a whole new level of bizarre. I think the intention was to be humorous, but you’re right, Maxson – it’s just all very unsettling. Maybe it just helps to be British, as they took the song to their Top Ten singles chart.